“There is no room in Peta for those who are not 100 per cent committed and fanatical.” “If you’re not radical enough you don’t stay there long,” a 25-year-old former activist told me. All mentioned the “cult-like” style in which Peta operates. I spoke to a small number of former volunteers, active members and employees. Newkirk has said that, “Even if animal research resulted in a cure for Aids, we would be against it.” Peta is against any medical experimentation on animals, including that for cancer and Aids. It campaigns for the global eradication of zoos, aquariums and circuses a ban on the wearing or production of wool, leather, fur and silk and a total prohibition of hunting and fishing. Its goal is “total animal liberation,” meaning the complete elimination from the human diet of meat, fish, dairy products, eggs and honey. Its HQ is in Virginia, US, with offices in London, Rome and Mumbai. It shows a stream of models entering a casting agency wearing nothing but their sexiest lingerie, and then they are asked by the director to “Pick a vegetable and show us how much you love it.”įounded in 1980 by Ingrid Newkirk, a British activist, and fellow animal rights advocate Alex Pacheco, Peta (People for the Ethical Treatment of Animals) is the largest animal rights organisation in the world, with more than two million members and supporters. In response, Peta released another, even more risqué, 30-second video for the Super Bowl - an event that even Obama celebrates with bratwurst and cheeseburgers.
ANIMAL LIBERATION FRONT POSTER TV
The advertisement, which would have cost $3 million to be screened, was rejected by NBC, the American TV network. Last month the animal liberation charity, notorious for its use of naked women in advertising, released a video to be screened during the US Super Bowl, depicting bikini-clad models fondling phallic vegetables while cavorting around in a sexualised fashion. Fowl play: A Peta protester poses provocatively as meat (Getty)ĭo you love vegetables? So do I, but not in the style of “Veggie Love”, Peta’s latest campaign to shock people with animal cruelty in order to promote a vegan diet.
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